During World War II, Ford was busy producing machines
and weaponry for the United States soldiers and their allies. Ford's designers had no time to plan or design new cars
because they were constantly being kept busy by the United States military drawing guns, planes and tanks.
When the war ended, carmakers noticed a much greater demand
for nicer cars then what was being sold before the war. This was due to the fact that soldiers were returning from war with
unspent wartime pay and their wives had been making extra money working in the factories.
Soldiers brought dicast models of the sports cars
they had seen in England home thus introducing the sports car to the United States. In 1953 Chevrolet introduced the United
States' first sportscar; the Corvette. In order to keep up with Chevrolet, Ford was forced to create a sportscar of their
own. In 1954 the Ford Thunderbird came into production and sold many more cars than the Chevrolet Corvette.
In 1958 the Thunderbird became a much larger car with four seats. Although sales continued to go up, Ford received tons of
mail every day requesting ford to make two seater thunderbirds again. In 1960 Ford began to design the mustang. In 1962 ford
introduced the Mustang I prototype. It is a two seater car with a rear engine. Their was tremendous hype and an all around
good reaction from the public so Ford continued with the project. The Mustang I's were sent out and "durability tested" (basically
driving fast over potholes). They destroyed themselves because their frames were nowhere near rigid enough. In 1963 Ford
designed the Mustang II which added more steel and made it a 2+2 model which was basically a two seater with a small
backseat. This car was functional but not as attractive as the Mustang I. Ford took design cues from the two prototypes
to create the first mustang. When the Mustang was being designed the word "economy" was not allowed to be used especially
in interviews because people didn't want economy at that time. To consumers of that time; economy was associated with
slow, non-sporty, boring cars. The designers of the mustang wanted to make it as appealing to the public as possible. What
the public wanted was gas guzzling V8 engines not fuel efficient four cylinder engines.